Project 04 Project Synopsis

This project ended up being slightly different then how I originally imagined it would be. Instead of a san-serif that was thin, tall, and all caps, I created a squat serif that was completely lowercase. I am happy with the motion in the typeface however. The slant made it read faster and the serifs allowed…

Project 04 Applications

The original mockups I found ended up leading me to dead ends on the internet and pay walls that I refused to buy into. Because of this, I was left to make due. I ended up finding a t-shirt, a burlap bag, and a wooden wine box that I fell in love with. Because of…

Project 04 Logo Progression

As expected, the logo was trouble from the beginning until the end. The original logos I played without the ‘y’ descender being extended were erased because they weren’t even iterations necessarily. They looked completely wrong from the get-go, so I didn’t count them. The first versions was chunky and two thick, so I took the…

Project 04 Late Progress

My letterforms have progressed quite a bit and are not as tall and sophisticated as I originally planned. I am also learning towards creating an entirely lowercase typeface. While it may lead to trouble when I create the logo, I also think it will be unique to showcase the tall skyscrapers within a lowercase font….

Project 04 Sketches

As expected, the expo was too long of an event, so I have switched gears to a purely wine event. The event I have found is “Windy City Wine Festival.” This will still allow me to have a more sophisticated font, but I can also incorporate some unique traits because of the wind factor in…

Project 04 Project Statement

We are to create a typeface that aligns with an event. I want to do a food related event, and I am leaning towards a wine event. I would love the opportunity to create mockups that include bottles and bottle carriers of some type. I am thinking I want to choose “Iowa’s Premier Beer, Wine…

Project 03 Project Synopsis + Final Form

This project was a struggle because not only did we have a short time span for it, but it was also heavily conceptual in trying to design within a previous movement and fit in the entire manifesto (which for Futurism, was quite large). We also had to factor in the creation of a form and…

Project 03 Inner Folds

I decided to include some inner folds on top of the french folds to add some activity in for the user. I wanted the end of the manifesto to spell out Futurism, and my original iterations had the folded piece spelling out FU, so the layout needed to be changed. To adjust for this, I…

Project 03 Initial Critique

I created a smaller mockup of my book form (without the posts) and with half of the inner spread completed to show the class where I was taking my project. The group liked where I was heading and some recommendations were to add additional colors into the pages, add more of the sandpaper texture into…

Project 03 Inner Pages

After finding the materials for my form of a book, I now shift my focus to the inner pages containing the manifesto. After creating this initial designs, I realized the layout for the french folds will need to be different for printing, but for viewing purposes, these are what the first three spread will look…

Project 03 Initial Start

I decided to jump on the form of my book before beginning the inner pages containing the manifesto. I was inspired by the Italian Futurism book by Depero with it’s post-like metal fixtures on the side. I decided to do something similar, but instead have the post’s be modern book binding ones instead of nuts…

Project 03 Project Statement

After looking over the five movements, I am drawn most to Futurism. It is completely different from my own style of not messing with legibility, yet it still comes across as readable. With the use of sounds throughout, allowing the typography to be the graphic elements, and pushing the letterforms to their full potential, I…